Marketing
The Marketing Department of C.M.Londou Trading Ltd consists of experienced and dynamic personnel that have as their primary objectives the building of strong brands through the best possible marketing strategy and the support of the Retail and Food Service Divisions.
With the development, implementation and control of marketing plans, communication strategies, advertising and promotional activities; the marketing personnel is responsible for the safeguard of each brand's strategy.
For our brands forward planning is crucial, we efficiently work within set budgets as our targets are forecasted well in advance to ensure strategic planning for the short, mid and long terms.
Over the years, we’ve managed to keep ahead of the market and stay on top of new consumer habits by having a deep understanding of the market. We constantly monitor our competition as well as study for new avenues for opportunity in order to be able to progress. Our knowledge of the market dynamics and in depth knowledge of the Cyprus market helps us achieve this.
The foodstuffs Cyprus market a considerably small and is loaded with thousands of well known products. Thus heavy advertisement is needed in order to obtain market share. Due to this, C.M. Londou Trading Ltd is advertising in various ways (Above and Below the Line) which we analyze below:
The belief of the company is that constant and selective advertisement causes customer awareness and informs the customer.
Above the Line Marketing Activities
With the development, implementation and control of marketing plans, communication strategies, advertising and promotional activities; the marketing personnel is responsible for the safeguard of each brand's strategy.
For our brands forward planning is crucial, we efficiently work within set budgets as our targets are forecasted well in advance to ensure strategic planning for the short, mid and long terms.
Over the years, we’ve managed to keep ahead of the market and stay on top of new consumer habits by having a deep understanding of the market. We constantly monitor our competition as well as study for new avenues for opportunity in order to be able to progress. Our knowledge of the market dynamics and in depth knowledge of the Cyprus market helps us achieve this.
The foodstuffs Cyprus market a considerably small and is loaded with thousands of well known products. Thus heavy advertisement is needed in order to obtain market share. Due to this, C.M. Londou Trading Ltd is advertising in various ways (Above and Below the Line) which we analyze below:
The belief of the company is that constant and selective advertisement causes customer awareness and informs the customer.
Above the Line Marketing Activities
- T.V. Advertising.
- Radio Advertising.
- Outdoor Advertising.
- Print Media.
Below the Line Marketing Activities
- Tailor Made promotions with Key Accounts and for the Food Service Sector.
- In Store Tasting.
- Sponsorships.
- Menu building and creation for the Food Service Sector.
- Price Discounting.
- Point-of sale displays
- Sampling.
In Store Promotion
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Outdoor Advertising
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