As the official distributor and importer of OSHEE products in Cyprus, we are particularly proud to announce that OSHEE is expanding its collaboration with LALIGA, one of the most prestigious football leagues in the world.
Specifically, from January 1, 2026, OSHEE will be an official partner of LALIGA events in 43 European markets, strengthening its international presence in the functional products sector and highlighting its commitment to supporting sports and an active lifestyle!
As part of the partnership, OSHEE isotonic drinks will be available with specially designed labels inspired by the world of LALIGA, featuring some of the competition’s most recognizable players, such as Lamine Yamal, Kylian Mbappé, Jude Bellingham, Robert Lewandowski, Julián Álvarez, Nico Williams, Mikel Oyarzabal, Georges Mikautadze, and Antony.
In addition, activities and campaigns will be implemented on television, social media, etc., with the aim of strengthening the relationship between fans and consumers, promoting a conscious and active lifestyle, and highlighting the importance of proper hydration through football.
Tadeusz Czarniecki, Marketing Director at OSHEE, said:
“The expansion of the partnership with LALIGA is a natural step in OSHEE’s further development across international markets. Football evokes strong emotions and connects millions of fans — just as we combine the functionality of our products with consumers’ active lifestyles. Our partnership with LALIGA is based on a shared understanding of sport as a process that requires regularity, conscious decisions and care for the fundamentals, such as proper hydration. We are pleased that together we can promote an active lifestyle and the values that connect our brands across so many countries at the same time.”
For more details on OSHEE’s collaboration with LALIGA, you can read the press release here.
